Strava Unveils Suite of New Subscriber Features
Strava’s latest tools help subscribers train better, explore more, and compete fairly this summer.
SAN FRANCISCO – May 21, 2025 – Strava, the app for active people, today unveiled a suite of updates to help subscribers power their summer adventures. Whether chasing a personal best on familiar roads or discovering new trails while traveling, these features give subscribers smarter, community-powered tools to explore and compete with confidence.
Explore with Community-backed Confidence
These updates blend on-the-go flexibility with community-driven reliability, making Strava the most dynamic and dependable routing tool for any activity—all in one place.
New Routes Experience: Updated AI-powered Routes offer smarter, intuitive suggestions by leveraging Strava’s Global Heatmap—so subscribers can run, ride, or walk like locals wherever they go. Available to subscribers in the Maps tab, Routes now provide greater flexibility and reliability, letting you generate community-backed routes from your current location or any custom starting point.
Tappable Points of Interest: Points of Interest—like cafés, restrooms, or viewpoints—now enable subscribers to tap and discover more information and instantly generate a route directly there or suggest routes that include that POI. Available in June, Tappable Points of Interest will provide key details like elevation, distance, and estimated time to arrival, all enriched by photos from the community within the Maps tab in the Strava mobile app.
Point-to-Point Routing: Starting in July, subscribers can drop a pin and go with point-to-point routing on mobile. This feature delivers the most efficient, activity-specific route from A to B—powered by Strava’s new Routes engine and informed by the Global Heatmap.
Chase PRs and Leaderboards, Fairly
Strava is reinforcing its commitment to helping athletes compete fairly and perform at their best. The following updates allow subscribers to push harder this summer, with the confidence that leaderboards reflect true performances:
Even more Live Segments: With the latest upgrade to the model that captures popular segments globally, subscribers can continue chasing personal bests in real-time across double the number of popular live segments. While available to all users, Subscribers can discover and compete on these popular new segments with added features, including additional screens with comparison metrics.
Fair Leaderboards: As part of Strava’s ongoing efforts to uphold fair and legitimate leaderboards, the company is continuing to advance the applications of its machine learning model (launched in February) to reprocess the top 10 spots on ride and run leaderboards. This effort has removed 4.45 million activities with the wrong sport type or recorded in vehicles so far, helping to rightfully restore KOMs and QOMs to reflect true performances.
About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.
Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit www.strava.com for more information.