Strava Enhances Subscriber Experience with Updates to Key Features
SAN FRANCISCO – February 21, 2025 – Strava, the app for active people, announced significant updates to four key features for its global subscriber base.
Building on a year of acceleration, Strava continues to enhance the subscriber experience with stronger AI-powered insights, fairer leaderboards, and richer activity-sharing tools.
In the past year, Strava has introduced over 40 new features to its global community of 135 million users. The latest updates include:
Athlete Intelligence: Strava’s AI-powered feature that analyzes and summarizes key takeaways from subscribers.
What’s new: The feature now includes virtual run/ride data, power insights, and segment analysis. Additionally, the feature is now out of beta. This decision was made based on specific criteria such as seeing similar positive feedback rates (80+% of users say that Athlete Intelligence is very helpful) between run and ride activities, more accurate insights with fewer mistakes. Learn more about the feature updates here.
Leaderboard Integrity: Strava has improved leaderboard quality and identifies unrealistic speeds, GPS errors and other anomalies that could skew leaderboard results. This aims to keep the competition on the app fair for all athletes by removing outliers and potential rule violations.
What’s new: Every activity uploaded to Strava is now automatically analyzed by our machine learning model, which looks at 57 different factors, like speed and acceleration, to determine if any portion of an activity was recorded in a vehicle. If the system detects a vehicle, the activity is flagged, and the user is prompted to crop it or make it private. Users are now flagging 72% fewer activities as “in a vehicle” because our system is catching them first. Next we’re applying this same technology to prevent bike rides on run leaderboards and ebikes on ride leaderboards. This is part of our ongoing effort to keep leaderboards fair and reflect true performances. Learn more here.
Flyover Off-platform Sharing: Strava’s updated Flyover, our dynamic 3D map for playing back activities, now includes off-platform sharing capabilities.
What’s new: Subscribers can share their Flyover directly to Instagram Stories or via a shareable link for other platforms. To share a Flyover, subscribers will need to click on the “share” button on the Activity Details Page or the Flyover screen. After beginning the process to share, there will be a push notification to notify users when the video is ready. Longer activities may need more time for the video to generate. Flyovers are available for GPS-enabled activities on the subscriber’s own profile, including past activities. For more information on Flyovers take a look at our support page here.
Progress Comparison: Subscribers can now compare past efforts side-by-side to track improvements and help gauge progress towards personal milestones and race goals.
What’s new: The updated progress summary chart now includes a comparison mode so athletes can contrast recent activities against past time ranges of training. This capability enables athletes to do deeper analysis and uncover trends in their performance. Read more about it here.
About Strava
Strava is the app for active people. With over 135 million athletes in more than 190 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.
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