Strava Mid-Year Data Shows How Athletes Are Tracking Toward 2025 Goals
SAN FRANCISCO, CA - AUGUST 26, 2025: Strava, the app for active people, has released mid-year findings from its annual Year in Sport Trend Report, revealing how users are tracking and training to reach their 2025 goals, and what’s keeping them motivated. As the world’s largest community for human-powered movement, Strava offers unique insights into how people stay active and how fitness habits continue to evolve. The Year in Sport Trend Report recaps activity data from across the globe and 50 different sport types, illustrating the many ways fitness shapes lives worldwide. Strava subscribers also receive a personalized Year in Sport recap each December, highlighting their progress and fitness milestones from the year.
With five months still to go in 2025, 41% of Strava subscribers are on pace—or already ahead—of meeting their annual goals. Cyclists are currently taking the crown with an average of 53% progress, while runners are close behind at 51%. From joining like-minded clubs to tracking their gear or finding motivation in friendly competition with themselves or others, Strava data reveals what it takes for athletes to finish the year strong.
Clubs and Community Keep it Consistent
Previous Strava findings show that 55% of Gen Z athletes name social connection as their top reason for joining a fitness group–proof that younger athletes are driven by the chance to belong to a community as much as by the thrill of the workout. Joining a fitness club is not only great for connection, but it also helps people stay consistent to meet their goals. With over 1 million clubs on Strava like Almost Friday Run Club, Atlanta Run Club, or Good Vibes Track Club, there’s a community to share motivation no matter what you’re looking for.
Run club communities are surging: The number of new run clubs on Strava has tripled compared to this time last year, with Brazil emerging as the most social market, boasting nearly an 800% increase in new clubs.
Putting it in the calendar: For those looking for the perfect time to run with the pack and complete their goals, mark the calendar for 9 am on Saturdays and 6 pm on Tuesdays to lace up with other runners at the most popular hours to log miles this year.
Community gets more Kudos: If you don’t share it on Strava it didn’t happen. Staying active with a community is not just great for consistency–it’s also great for virtual motivation: grouped activities get twice (the likes) kudos of solo adventures.
Tracking The Steps Toward Success
Consistency doesn’t just come from showing up, it comes from tracking the details that add up over time. Whether it’s logging workouts, monitoring steps, or keeping tabs on gear, Strava data shows how athletes are staying accountable and building healthy habits.
Steps that count: New research shows 7,000 steps a day supports overall health. On Strava, the average walk logs nearly 4,000 steps (1.95 mi) while the average run adds about 6,300 steps (3.9 mi).
Gen Z takes the Apple: Younger athletes are far more likely than Millennials or older generations to upload activities with an Apple Watch.
The sneakers to success: Tracking gear on Strava makes it easy to know when it’s time to replace shoes. Globally, Asics is the most-logged shoe brand so far this year, followed by Nike and Hoka. In the U.S., Brooks leads, while in Brazil, Olympikus continues its three-year reign.
Keeping it Competitive for the Final Push
Competition fuels progress—and Strava athletes are proving that a little rivalry with others (or yourself) goes a long way. From setting new personal records to pushing the limits on annual goals, data shows athletes are using competition to finish the year strong.
Generational showdown: 66% of runners and cyclists on Strava have achieved a new personal record on segments year to date, but Gen Z has work to do to beat their older counterparts. 80% of Boomers have had a segment PR, whereas only 56% of Gen Z have had one.
Personal bests on the rise: With marathon season just around the corner, 42% of runners this year have had a personal best time in the 5k, 10k, half marathon, or marathon distance so far. For those looking for a new goal before the end of year, only 32% of runners who have run a 10k this year have achieved a personal best in that distance, so there's still time to tackle a new challenge.
Closing the goals gap: To hit the year’s most popular distance goals, cyclists chasing 5,000 km, the most popular cycling distance goal, need just 67 km (42 mi) more than they’re already doing each month, while runners aiming for 1,000 km, the most popular running distance goal, need only 17.4 km (10.8 mi) more monthly.
Year-end momentum is on the rise as Strava athletes work toward their 2025 goals. From run clubs to personal milestones, community and competition are helping athletes go the distance. Now’s the time to find your crew and track your progress on Strava to see your best milestones captured this December in Strava’s Year In Sport.
About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit www.strava.com for more information.